(See my biography page for more information).


Publications:
The 'Ides of Marketing': An Imaginary Marketing Matrix

Postmodern Identity and Consumerism: Marketing Discourse

Article: Print

$US10.00

Article: Electronic

$US5.00
Enhancing Marketing Success: Knowledge about the Postmodern Consumer

This paper explores the rationale for the identification of ‘postmodern’ consumers as a form of competence in strategic marketing management.

Article: Print

$US10.00

Article: Electronic

$US5.00
Marketing MBA Programs in the Middle East: A Strategy-as-Practice Approach to Business Education

In this paper the author argues the necessity for a form of business education that combines both strategy and practice.

Article: Print

$US10.00

Article: Electronic

$US5.00
Ethics in Practice: Moral Education for the Leaders of Tomorrow

By examining several international business programs’ ethics and leadership education, this research will highlight the imperative to differentiate between ethical values and morality – both in theory and practice.

Article: Print

$US10.00

Article: Electronic

$US5.00
Governance of Organizational Change Management: Debating Norms, Values, and Practices

This paper discusses the governance of organizational change management by investigating the values, norms and practices of leaders and change agents.

Article: Print

$US10.00

Published online: December 16, 2014

$US5.00