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(See my biography page for more information).
Publications:
| The 'Ides of Marketing': An Imaginary Marketing Matrix | |||
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Postmodern Identity and Consumerism: Marketing Discourse |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Enhancing Marketing Success: Knowledge about the Postmodern Consumer | |||
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This paper explores the rationale for the identification of ‘postmodern’ consumers as a form of competence in strategic marketing management. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||
| Marketing MBA Programs in the Middle East: A Strategy-as-Practice Approach to Business Education | |||
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In this paper the author argues the necessity for a form of business education that combines both strategy and practice. |
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Article: Print |
$US10.00 | ||
Article: Electronic |
$US5.00 | ||